Digital Business Ireland is pleased to invite you to an upcoming panel discussion, The Future of Digital Advertising: Boosting Businesses Across Ireland.

As you may be aware, the Irish Government has recently appointed a dedicated lead on digital advertising within the Department of Enterprise, Tourism and Employment, and work is underway to assess the overall value of the sector to the Irish economy. 

Our Taking Digital Commerce in Ireland to the Next Level report, launched in the January, also highlighted the importance of digital advertising to Ireland’s digital economy and set out several recommendations for Government consideration.

This event will provide an opportunity to explore the role of digital advertising in Ireland, examine the current regulatory landscape, including the Digital Fairness Act; and to discuss future opportunities and challenges for the sector.

The panel will be moderated by Lorraine Higgins, founder of DBI and MD of Rockwood Public Affairs, and will include:

· Regina Doherty MEP

· Sean Bedford, Business Engineer and Digital Advertising Expert at Meta

· Caroline Dunlea, Chief Executive Officer at Core Optimisation

· DP Fitzgerald, Managing Director at Truffle Hog

______________________________________________________________________________

Date and Time: Friday 17th April 2026 at 12:00 

Location: Europe House, 11 Chatham Street, Dublin 2, D02 VP46

______________________________________________________________________________

Register open until COB Friday 10th April

To register for this event please fill out the below form.