Ireland is on track to become a fully digital shopping nation by the end of this year, according to new findings published today. Forecasts show that 100% of the population aged 16–74 will be e-shoppers before the close of 2025, marking a historic milestone in consumer behaviour. 

The report highlights that 85% of Irish internet users made online purchases in 2024, a sharp increase from 78% in 2023. Growth is being driven by younger generations, rising adoption among older demographics, and greater digital integration by Irish retailers. Total online spend is also forecast to exceed €16.5 billion in 2025, with further growth expected in 2026 as e-commerce cements its role as the default shopping channel for Irish consumers. 

The data also points to significant changes in how Irish people are shopping online, with strong take-up of mobile commerce, AI-powered retail tools, and immersive technologies such as augmented and virtual reality. B2B e-commerce is also expanding rapidly, with 40.4% of businesses purchasing online in 2024, up from 36% the year before.