The annual initiative seeks applications from women working across digital, e-commerce and technology

Digital Business Ireland, the country’s leading representative body for online and digital businesses has today announced the launch of its annual female mentoring initiative, to mark International Women’s Day. The initiative is being supported by former Minister for Jobs, Enterprise and Innovation, Mary Mitchell O’Connor, who will be providing four one-to-one mentoring sessions with the selected applicant. Applications can be made through the representative body’s website –

Launched today, the initiative invites applications from women working across digital, e-commerce and technology, who are on the cusp of taking the next step in their careers. Mentoring is a crucial lever that women can activate, and this latest campaign is part of a number of activities being announced by Digital Business Ireland around International Women’s Day – which includes a partnership with the female-led business membership organisation, Guaranteed Irish. In addition, Digital Business Ireland has also published its annual eBook which profiles some of Ireland’s most prominent female digital leaders.

Since its establishment in 2019, Digital Business Ireland has worked to provide crucial learning and networking opportunities for women working across the digital, ecommerce and technology sectors. The representative body also works in tandem with its 6,000 strong membership to offer support and advocacy through various initiatives. This year’s female mentoring initiative is the second iteration, following the success of last year’s campaign, in which female entrepreneur Michele Ryan of received one-to-one mentoring support.

Speaking today, Secretary General of Digital Business Ireland, Lorraine Higgins said: “I am very pleased to be launching the second iteration of our female mentoring initiative. Last year’s campaign generated an overwhelmingly positive response, and so this year, we were keen to incorporate the initiative into our wider International Women’s Day programme – to coincide with the launch of our latest partnership with Guaranteed Irish, the publication of our annual IWD eBook, among other plans”.

“Since its foundation, Digital Business Ireland has been steadfast in our commitment to elevating women working across the digital and ecommerce space, and today’s announcement is further testament to this. Mentoring empowers women to cultivate confidence and carve a path to professional success, and we are proud to propose this initiative”.

Former Minister for Jobs, Enterprise and Innovation, Mary Mitchell O’Connor said: “I am delighted to be extending my support once again, to Digital Business Ireland’s Female Mentoring Initiative – a programme dedicated to inspiring success”.

“While we have certainly made meaningful progress over the last number of years, unfortunately, women still remain largely underrepresented across senior leadership roles. Key to bridging this gap is empowering women to optimise their skills, talents and aptitudes in the workplace. Mentoring can help to kickstart this process, and I am greatly looking forward to working with the successful applicant, to do just that”.



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