New eCommerce trade body established

The Organisation will represent the interests of businesses in Ireland selling goods and products conducting business online.

A new trade body, Digital Business Ireland (DBI), has been set up to represent the interests of all businesses conducting business online in, and from, Ireland.​ DBI will provide cutting edge insights, training, education, advocacy, policy and compliance advice to all Irish businesses selling or promoting goods and services online across the globe.​

CEO of DBI Lorraine Higgins said “Despite the globalisation of online trade and the move by businesses to various online fora there was a lack of focused representation of the sector’s interest in Ireland. Our function is to ensure our membership is empowered to scale up their online business and assist them to reach their full potential across borders. Everything we will do will have this principle at our core”.​


DBI has a number of internal committees that will help drive the policy agenda of the membership. The Policy & Government Affairs committee will be headed up by experienced data and technology lawyer and partner at Lewis Silkin, Victor Timon; the Sustainability and CSR committee will be chaired by former AIB​ executive, Rose O’Donovan; communications expert, Martina Fitzgerald will chair the Women in eBusiness committee, experienced HR professional Tracy O’Brien will chair the Talent committee while Head of eCommerce at Flexi-Fi Europe, David Campbell will chair the Digital Marketing committee.​


“DBI will focus on a commonality of sectoral interests ranging from digital marketing, logistics, data and privacy, online sales, payments to digital taxation. We endeavour to deliver real benefits to our members who have a broad sectoral reach from retail, hospitality, professional services, property, leisure, travel to agri-businesses, said Lorraine Higgins.


DBI members will also benefit from the organisation’s affiliation to eCommerce Europe which will​ represent members’ interests at European level. The representative body has also a​ detailed events plan for 2020 which includes a conference, awards, and case studies​along with a number of individual training sessions. These will bring cutting edge speakers to Ireland to aid those selling online to become successful exporters into other marketplaces , and advise on best practice to ensure their businesses are safeguarded in a growing legislative environment.​


Lorraine Higgins concluded “DBI has assembled an experienced Advisory Council that will bring their vast experiences of working in business to the fore. The Advisory Council will provide strategic insights from each of their respective sectors to ensure the right conditions exist in Ireland for the exponential growth of businesses operating in this​ sphere”.​​

Members of DBI Advisory Council include:

  • Sarah Carroll – eCommerce Consultant, Author, formerly of the UK Trade Development Office
  • PJ Byrne – CEO of Flexi-Fi Europe Ltd
  • Victor Timon – Data, Privacy, Tech Lawyer, – Partner Lewis Silkin, Data, Technology and Commercial Law expert
  • Peter Walsh – CEO OpenOut Ltd
  • Rose O’ Donovan – Financial Services expert
  • Aine Collins – Director eFM Ireland and former TD
  • David Campbell – eCommerce expert
  • Alasdair McDonnell – Former MP & leader of the SDLP
  • Luke Moriarty – MD of the Moriarty Group
  • Eamon Moore – Founder & CEO of Hikari Data Solutions
  • Martina Fitzgerald – Communications expert
  • Adam Hankin – MD Wagestream
  • Tracy O’Brien – MD The People Password
  • Cathie Farrell – Associate Director, Grant Thornton

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