Global speakers to address attendees at Digital Business Ireland’s Online Optimisation event

Selling online is now an urgent strategy to combat Covid market conditions 

A major virtual conference to help identify opportunities for Irish SME’s to capture more online business will hear that selling online is now an urgent strategy to combat the difficult trading conditions imposed by the Covid-19 pandemic. 

Digital Busines Ireland, supported by permanent tsb, will host a one-day virtual conference, Online Optimisation on September 22nd. Attendees can expect cutting-edge digital marketing tactics and strategic insights from an impressive range of top online entities such as Amazon, Google, Car Trawler and DHL. The event will be opened by the Minister of State at the Department of Enterprise, Trade and Employment, Mr. Robert Troy TD. UN ecommerce consultant, Sarah Carroll of Grow Global, is the keynote speaker and will address the opportunities for business in the global online marketplace. Other guest speakers include influencers ‘Tweeting Goddess,’ Samantha Kelly and Galway Player. 

CEO of Digital Business Ireland, Lorraine Higgins explained“This one-day virtual event is dedicated to helping SMEs understand and harness their enormous online trade potential. Online Optimisation will provide the ideal platform for businesses to gain a greater understanding of the major opportunities that the digital future is now presenting and Digital Business Ireland’s ambition is that they are fully equipped with cutting-edge insights in advance of the busiest shopping week, Cyber Week.” 

“How SME’s do business in the future is changing dramatically and this event is very much solution focussed. Continuity of business during and post Covid-19 is uppermost in the minds of business owners. Awareness and implementation of successful digital marketing strategies to build a strong online presence is vital to enhance businesses, increase chances of survival, and lead ultimately to growth.” 

Ms. Higgins added: “Research has shown that a business that is active online sees a 21% increase in sales and an 84% increase in customer enquiries, on average. Some 84% of Irish consumers are now buying from online suppliers, so there is a real opportunity there for Irish businesses to exploit this, not forgetting the international markets.”  

“It is accepted that the nature of doing business will change fundamentally post Covid-19 and Online Optimisation is the perfect event for those business owners seeking to learn more about growing their enterprise in difficult and challenging times.” 

Cyber trends and security for businesses online will also feature with speakers from An Garda Siochana and Campion Insurance highlighting the need to avoid common pitfalls while trading online to protect themselves and their customers. 

Online Optimisation takes place on September 22nd. To secure a place, intending participants must register here