DBI – working to provide learning and networking opportunities  to female-led start-ups in the digital, online and eCommerce sectors

The Female Mentoring Initiative, invites applications from female founders across Ireland who have established a start-up business in the last two years. Following a judging process, the selected applicant will win five, one-to-one mentoring sessions with  Psychologist, former HR Director and Managing Director of The People Password, Tracy O’Brien

Tracy O’Brien

Managing Director of The People Password

Tracy O’Brien is Managing Director of The People Password Ltd., a business which focuses on unlocking the potential in people through business strategy and management solutions, training, coaching, mentoring, mediation and positive HR Solutions.

A former HR Director, Tracy established this business to bring her passion for and experience in delivering business results through people to CEOs, Business Owners, HR Departments and Individuals working in the public and private sectors.

A Psychologist with over 20 years board level and generalist HR and business leadership experience, Tracy works with senior teams to develop business strategy and improve the effectiveness of the team. Her career in business and HR saw her lead a Company to international accreditation as best employers under her strategic and operational vison and execution.

Tracy creates and delivers bespoke training programmes in the areas of Leadership, Business and soft skills. Tracy’s training programmes have been shortlisted for awards by the IITD and The Education Awards.

Tracy holds a number of non-executive director positions and has experience in successfully managing simultaneous and varied multi-million-euro projects to achieve immediate and long-term positive impact on revenue, profit and overall corporate value. Tracy is also a Lecturer with UCD Professional Academy and South Eastern Technological University.