Digital Marketing Committee
The Digital Marketing Committee is tasked with ensuring the membership is on the curve of cutting-edge digital developments.
The Committee's remit includes social media marketing, digital advertising, email marketing, display advertising, search engine optimisation and app development, thereby empowering members to reach prospective customers effectively.
David Campbell - Chairperson
David Campbell is Head of e-Commerce at flexifi Europe Limited, a consumer finance company floated on the stock exchange in Australia. Having worked in the retail industry for most of life he has vast experience working with major global brands on their online journies. He advises companies on their online strategies from digital marketing to social media, payments, website development and logistics.
David developed the first Irish e-Commerce Trustmark, helping online businesses sell more and devised the Irish Retail GDPR manual.
He is a well known advocate in the sector and spoke at the Global e-Commerce Round Table Conference, at meetings with Ecommerce Europe and contributed to United Nations eCommerce Week.
He holds a BA degree in Business Management from the National College of Ireland (NCI), a Masters in e-Commerce from Dublin City University (DCU) and a Postgraduate Degree in Digital Marketing from the Digital Marketing Institute.