DBI Committees span Policy, HR, Digital Marketing, Equality and Diversity to Sustainability and each one is tasked with developing best practice, formulating policy and guidance memos for the sector.

Public Policy

Our Policy & Public Affairs Committee led by experienced lawyer, Victor Timon, acts on feedback from the membership on the issues impacting their digital journies. Covering a range of topics to include data, privacy, cyber-security, financial supports and digital infrastructural development, members’ interests are represented at the highest levels in Dáil Éireann, the European Parliament and the European Commission.

Victor Timon – Chairperson

Victor is a partner in the Dublin office of international law firm Lewis Silkin, where he heads up the Commercial, Technology and Data practice of the firm. He has over 35 years legal experience having worked as an in-house counsel and partner in leading law firms in London and Dublin. Victor is qualified to practice in both England and Ireland.

He regularly speaks at conferences on e-commerce, technology and data privacy issues in particular.

Victor is a member of ITechLaw, the global association for technology lawyers which spans more than 60 countries and helped organise their European Conference in Dublin in 2019.

Digital Marketing

The Digital Marketing Committee is tasked with ensuring the membership is on the curve of cutting-edge digital developments.

The Committee’s remit includes social media marketing, digital advertising, email marketing, display advertising, search engine optimisation and app development, thereby empowering members to reach prospective customers effectively.

David Campbell – Chairperson

David Campbell is Head of e-Commerce at humm, a consumer finance company floated on the stock exchange in Australia. Having worked in the retail industry for most of life he has vast experience working with major global brands on their online journies. He advises companies on their online strategies from digital marketing to social media, payments, website development and logistics.

David developed the first Irish e-Commerce Trustmark, helping online businesses sell more and devised the Irish Retail GDPR manual.

He is a well known advocate in the sector and spoke at the Global e-Commerce Round Table Conference, at meetings with Ecommerce Europe and contributed to United Nations eCommerce Week.

He holds a BA degree in Business Management from the National College of Ireland (NCI), a Masters in e-Commerce from Dublin City University (DCU) and a Postgraduate Degree in Digital Marketing from the Digital Marketing Institute.

CSR & Sustainability

Digital businesses must work to ensure that sustainable practices are at the core of all that it does. This Committee ensures our members are equipped to practice environmentally friendly work operations and represents the interests of the membership with policy-makers.

Rose O’Donovan – Chairperson

Rose is a financial services professional with extensive experience in Retail Banking, Wealth Management and Finance/Investor Relations. She was a key member of the team who executed the successful IPO of AIB in 2017. She had also led specific projects focused on Customer Journeys and Experience, Sustainability and Investor engagement.


Rose holds a Diploma in Financial Services and Wealth Management and is a Personal, Leadership and Executive Coach. She is currently a Board Director with the CRC and is a member of the Institute of Directors where she is also currently studying to become a Chartered Director.

Talent Committee

The Talent Committee provides learning and networking opportunities for HR professionals. Its focus is on developing innovative strategies to deal with the digital transformation of the workplace and devising cutting–edge talent management opportunities for members. This Committee works with the wider membership to ensure they are equipped for employment policy and legislative changes which will impact their businesses. The Committee also formulates additional policies for consideration by decision-makers.

Tracy O’Brien – Chairperson

Tracy is Managing Director of The People Password, a business dedicated to unlocking the potential in people through Training, Coaching, Mentoring, Mediation, Business Strategy and positive HR Solutions. Her training programmes have been shortlisted for awards by the IITD and The Education Awards.

A qualified Psychologist she is a former HR Director with a corporate entity.

Tracy is also a Fellow of the Chartered Institute of Personnel and Development and is an active member of the Mediation Institute of Ireland, the Institute of Directors and the European Association of Work & Organisation Psychology. Tracy is also a member of the judging panel for the European Business Awards and is a Non-Executive Director for a number of Organisations.

Women in Digital

This Committee works in tandem with the membership to ensure they are equipped for policy and legislative changes which will impact their businesses. The Committee also formulates additional policies for consideration by decision-makers and provides learning and networking opportunities for women working in the digital sector.

Edel Lyons – Chairperson

Edel has over 9 years of experience working in some of the world’s leading tech, media and advertising agencies.

Edel was named one of the five finalists in the Digital Trailblazer of the Year category in 2020’s Digital Business Ireland & Permanent TSB Awards with Rag Revolution also being named a finalist in the best website category. Rag Revolution was also named a finalist in the Business Spirit Awards. As the founder of Rag Revolution Edel was selected as one of the 12 startups to take part in the NDRC tech pre-accelerator program. She has also been featured in international publications such as The Times UK, Irish Independent, and startup publications “Balance the Grind” & Startup Grind. Edel holds a diploma in entrepreneurship from Harvard and has just been appointed as chair of Women in Digital by Digital Business Ireland.” Edel successfully launched her fashion startup in 2019 and rapidly grew it to be one of the leading fashion brands in Ireland. Her expertise lies in digital and brand development. She is passionate about tech, digital, and sustainable fashion.

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