New eCommerce trade body established

The Organisation will represent the interests of businesses in Ireland selling goods and products conducting business online.

A new trade body, Digital Business Ireland (DBI), has been set up to represent the interests of all businesses conducting business online in, and from, Ireland.​ DBI will provide cutting edge insights, training, education, advocacy, policy and compliance advice to all Irish businesses selling or promoting goods and services online across the globe.​

CEO of DBI Lorraine Higgins said “Despite the globalisation of online trade and the move by businesses to various online fora there was a lack of focused representation of the sector’s interest in Ireland. Our function is to ensure our membership is empowered to scale up their online business and assist them to reach their full potential across borders. Everything we will do will have this principle at our core”.​


DBI has a number of internal committees that will help drive the policy agenda of the membership. The Policy & Government Affairs committee will be headed up by experienced data and technology lawyer and partner at Lewis Silkin, Victor Timon; the Sustainability and CSR committee will be chaired by former AIB​ executive, Rose O’Donovan; communications expert, Martina Fitzgerald will chair the Women in eBusiness committee, experienced HR professional Tracy O’Brien will chair the Talent committee while Head of eCommerce at Flexi-Fi Europe, David Campbell will chair the Digital Marketing committee.​


“DBI will focus on a commonality of sectoral interests ranging from digital marketing, logistics, data and privacy, online sales, payments to digital taxation. We endeavour to deliver real benefits to our members who have a broad sectoral reach from retail, hospitality, professional services, property, leisure, travel to agri-businesses, said Lorraine Higgins.


DBI members will also benefit from the organisation’s affiliation to eCommerce Europe which will​ represent members’ interests at European level. The representative body has also a​ detailed events plan for 2020 which includes a conference, awards, and case studies​along with a number of individual training sessions. These will bring cutting edge speakers to Ireland to aid those selling online to become successful exporters into other marketplaces , and advise on best practice to ensure their businesses are safeguarded in a growing legislative environment.​


Lorraine Higgins concluded “DBI has assembled an experienced Advisory Council that will bring their vast experiences of working in business to the fore. The Advisory Council will provide strategic insights from each of their respective sectors to ensure the right conditions exist in Ireland for the exponential growth of businesses operating in this​ sphere”.​​

Members of DBI Advisory Council include:

  • Sarah Carroll – eCommerce Consultant, Author, formerly of the UK Trade Development Office
  • PJ Byrne – CEO of Flexi-Fi Europe Ltd
  • Victor Timon – Data, Privacy, Tech Lawyer, – Partner Lewis Silkin, Data, Technology and Commercial Law expert
  • Peter Walsh – CEO OpenOut Ltd
  • Rose O’ Donovan – Financial Services expert
  • Aine Collins – Director eFM Ireland and former TD
  • David Campbell – eCommerce expert
  • Alasdair McDonnell – Former MP & leader of the SDLP
  • Luke Moriarty – MD of the Moriarty Group
  • Eamon Moore – Founder & CEO of Hikari Data Solutions
  • Martina Fitzgerald – Communications expert
  • Adam Hankin – MD Wagestream
  • Tracy O’Brien – MD The People Password
  • Cathie Farrell – Associate Director, Grant Thornton

Digital Business Ireland announces its Advisory Council

Digital Business Ireland has today announced its advisory council which will guide and strategically plan for the future of eCommerce representation across all sectors in Ireland.

Made up of senior business leaders and policy experts in eCommerce, CEO of DBI Lorraine Higgins today said “I am delighted to have such a breadth of experience involved in the body. Each member has something tangible to contribute to the eCommerce landscape in Ireland and I very much look forward to working with them to deliver cutting-edge representation and supports to businesses wanting to increase their bottom line”.

  • Sarah Carroll – International eCommerce Consultant, Author, formerly of the UK Trade Development Office
  • PJ Byrne – CEO of Flexi-Fi Europe Ltd
  • Victor Timon – Data, Privacy, Tech Lawyer, Lewis Silkin
  • Peter Walsh – CEO OpenOut Ltd
  • Rose O’ Donovan – Financial Services expert
  • Aine Collins – Director eFM Ireland and former TD
  • David Campbell – Head of eCommerce at Flexi-Fi Europe Ltd
  • Alasdair McDonnell – Former MP & leader of the SDLP
  • Luke Moriarty – MD of the Moriarty Group
  • Eamon Moore – Founder & CEO of Hikari Data Solutions
  • Martina Fitzgerald – Communications expert
  • Adam Hankin – MD Wagestream
  • Tracy O’Brien – MD The People Password
  • Cathie Farrell – Associate Director, Financial Services at Grant Thornton

Digital Business Ireland to host briefing on opportunities for Irish businesses post-Brexit

Expert eCommerce consultant, Sarah Carroll to speak at AIB HQ in Molesworth Street

Digital Business Ireland will hold its first briefing on the opportunities for online businesses in Ireland post-Brexit on Thursday February 20th. The briefing will be kindly hosted by AIB HQ at 10 Molesworth Street.

Sarah Carroll, an eminent eCommerce consultant will be the Keynote speaker at the event. Sarah will advise companies how they can take advantage of Brexit and scale up their business operations both in Ireland and in other marketplaces.

Well-known Dublin lawyer, Victor Timon, Partner of Lewis Silkin will advise attendees on how they can protect their IP and Data post-Brexit.

To wrap up, a panel discussion will share their expertise as to how to be best equipped to take advantage to the disruption Brexit will pose and how online businesses can take advantage to the market changes and avail of existing supports. Head of Consumer at Enterprise Ireland, Stephen Hughes, Sarah Carroll and Rosy Temple of Magee 1866 will comprise the panel.


To register for the event please click here